The world's largest technology market.
For proven software vendors, it's also the hardest one to enter.
Every proven vendor hits the same wall.
The product works. Customers love it. Nobody quite knows how to get through the door.
No Trusted Entry Point
US resellers and MSPs field dozens of vendor pitches a month. Without an established relationship, even strong products get ignored.
Wrong Partners
Access to hundreds of resellers with no focus means access to none of the right ones.
High Cost of Entry
Building a US Sales team requires $300K - $500K+ investment before revenue is recognized: recruiting, salary, benefits, travel, legal.
Outbound Doesn't Work
Cold pipeline in an unfamiliar market is slow and expensive. It rarely reaches the partners who matter.
Hire a US team. Sign with a distributor.
Or find a better way.
Cresyn is a US channel network built over 50 years, plugged in from day one.
Operators, not consultants.
Cresyn was founded by operators who have spent decades building channel businesses, recruiting partners, and helping technology vendors grow through the US ecosystem. We don't advise from the sidelines. We help execute the work.
We are intentionally partner-led. We do not sell to end customers.
Established Relationships
Long-standing relationships with executives across leading VARs, MSPs, systems integrators, consultants, and technology partners.
Curated Partner Strategy
We don't introduce every vendor to every partner. We identify the right partners, make warm introductions, and help build productive long-term relationships.
Two services. One outcome: US revenue.
Managed market entry and curated distribution, working together from day one.
Evaluate Fit
We assess product, market and readiness before any engagement begins.
Align Positioning
We sharpen your US-market narrative for the partners you'll be introduced to.
Activate the Right Network
We define the partners that match your product, buyer and sales motion, then draw on relationships built over 50 years, not sourced from a database.
Warm Introductions
Direct introductions to aligned VARs, MSPs and SIs already in the Cresyn network. No cold outreach.
Build Pipeline
We work alongside partners through enablement, deal registration and early deal execution.
Revenue
Real deals, closed by partners who trust the introduction and stand behind the product.
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The framework that makes partners trust the deal.
Legal, financial and operational readiness, built in from day one.
Deal Registration
Price protection for every registered opportunity, so partners who invest time aren't undercut.
Conflict Resolution
Clear rules that prevent channel disputes before they start.
Standard Agreements
MSRP and margin frameworks aligned to US norms.
Financial Infrastructure
Commercial structures designed to support US invoicing, tax compliance, and efficient transactions with authorized channel partners.
Legal Readiness
NDA templates and standard contracting frameworks, so onboarding doesn't stall on paperwork.
Structured so Cresyn succeeds only when you succeed.
Flexible commercial models that grow alongside your US business.
Monthly Retainer
The core engagement. Covers GTM strategy, partner recruitment, enablement and pipeline development.
Distribution Margin
Where Cresyn transacts as authorized US distributor, margin is earned on closed deals, aligning our incentives with your revenue.
Referral Opportunities
Ideal for existing opportunities that arise through our network, rather than proactive partner development.
Three phases. Entry to independence.
- Vendor onboarding
- US pricing and partner tiers
- Sales collateral built
- 4–8 target partners identified
- First agreements signed
- Active pipeline from partners
- First registered deals
- First US customer wins
- Product-market validation
- First quarterly business review
- 10–20+ active US partners
- MDF programs activated
- Predictable US revenue
- Support toward internal team transition
- Long-term US GTM defined
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Built for vendors ready to move.
Strong SaaS companies and professional services providers in the CX space: Amazon Connect, Cisco, Genesys, Five9, Zoom and beyond.
This is for you if
- Proven product-market fit outside the US
- No meaningful US presence yet
- Ready to commit within about 12 months
- Operationally ready to close US deals
This is not for you if
- Pre-revenue or early-stage
- Looking for advisory only, not execution
- Wants to test the US market slowly
- Not yet operationally ready
Ready to Move Quickly
Mutual NDA
Protect confidential information on both sides.
Strategic Assessment
Evaluate product fit, US market readiness, and commercial alignment.
Vendor Onboarding
Share the onboarding guide and draft agreement.
Kickoff
Phase 1 execution begins within weeks.
Guiding growth, every day.