The world's largest B2B software market.
For proven software vendors, it's also the hardest one to enter.
Every proven vendor hits the same wall.
The product works. Customers love it. Nobody quite knows how to get through the US door.
No Trusted Entry Point
US VARs and MSPs get dozens of vendor pitches weekly. Without trusted relationships at the leadership level, high-performing products rarely get a meeting.
Mismatched Channel Alignment
Generalist resellers waste cycles. You need a curated network of partners who actively sell into your specific CX/contact center ecosystem.
High Cost to Build a Team
Building a US Sales team requires $300K - $500K+ in recruiting, salaries, benefits, and legal prep before a single dollar of revenue is realized.
Outbound Doesn't Work
Outbound cold outreach in a new market is slow, costly, and yields low conversion. US channel leaders buy through established networks, not cold emails.
Hire a US team.
Or execute day 1 with Cresyn.
Skip the 12-month ramp. Plug directly into a US channel network built on 50 years of experience.
Operators, not consultants.
Cresyn was built by operators who have launched and run US channel organizations from the inside.
We are intentionally partner-led. We do not sell to end customers.
Two services. One outcome: US revenue.
Curated market entry and distribution, working together from day one.
Evaluate Fit
We assess product, market and readiness before any engagement begins.
Align Positioning
We sharpen your US-market narrative for the partners you'll be introduced to.
Activate the Right Network
We define the partners that match your offering, buyer and sales motion, then draw on relationships built over 50 years, not sourced from a database.
Warm Introductions
Direct introductions to aligned VARs, MSPs and SIs already in the Cresyn network. No cold outreach.
Build Pipeline
We work alongside partners through enablement, deal registration and early deal execution.
Revenue
Real deals, closed by partners who trust the introduction and stand behind your offering.
Scroll to move through each step
The framework that makes partners trust the deal.
Legal, financial and operational readiness, built in from day one.
Legal Readiness
NDA templates and standard contracting frameworks, so onboarding doesn't stall on paperwork.
Channel Programs
Built for channel velocity. We help you structure operational workflows to align with US partner expectations and accelerate joint growth.
Financial Infrastructure
Frictionless US invoicing and tax compliance through US partners designed to keep channel deals moving fast.
Conflict Resolution
Clear rules that prevent channel disputes before they start.
Deal Registration
Price protection for every registered opportunity, so partners who invest time aren't undercut.
Structured so Cresyn succeeds only when you succeed.
Flexible commercial models that grow alongside your US business.
Monthly Retainer
The core engagement. Covers GTM strategy, partner recruitment, enablement and pipeline development.
Distribution Margin
Where Cresyn transacts as authorized US distributor, margin is earned on closed deals, aligning our incentives with your revenue.
Referral Opportunities
Opportunistic coverage for ad-hoc deals originating through our network, rather than proactive partner recruitment.
Three phases. Entry to independence.
Phase 1 — Entry (Months 1–3)
- Vendor onboarding
- US pricing and partner tiers
- Sales collateral built
- 4–8 target partners identified
- First agreements signed
Phase 2 — Traction (Months 4–9)
- Active pipeline from partners
- First registered deals
- First US customer wins
- Product-market validation
- First quarterly business review
Phase 3 — Scale (Month 10+)
- 10–20+ active US partners
- MDF programs activated
- Predictable US revenue
- Support toward internal team transition
- Long-term US GTM defined
Scroll to move through each phase
Built for vendors ready to move.
Strong SaaS companies and professional services providers in the CX space: Amazon Connect, Cisco, Genesys, Five9, Zoom and beyond.
This is for you if
- Proven product-market fit outside the US
- No meaningful US presence yet
- Ready to commit within about 12 months
- Operationally ready to close US deals
This is not for you if
- Pre-revenue or early-stage
- Looking for advisory only, not execution
- Wants to test the US market slowly
- Not yet operationally ready
Ready to Move Quickly
Mutual NDA
Protect confidential information on both sides.
Strategic Assessment
Evaluate product fit, US market readiness, and commercial alignment.
Vendor Onboarding
Share the onboarding guide and draft agreement.
Kickoff
Phase 1 execution begins within weeks.
